As a veteran of the recruitment industry (15 years) and a marketer to boot I thought I would see what it is like on the otherside and I can tell you the results are mixed...
Great recruitment companies value their candidates- and anyone who takes the trouble to contact them- as gold-dust. They are courteous, see you as a product and should market you, asking inciteful questions. Keeping in touch on a regular basis, even if there is no news.
The poorer companies view a candidate as a statistic, they play a numbers game, don't bother to contact you or acknowledge an email. This is an opportunity lost as the candidate experience becomes a brand's window on the world.
The best form of advertising is word-of-mouth and if a candidate has a pleasant interface with the recruiter then they will recommend the company on to others far quicker than a "Refer-a Friend" scheme can do.
I can tell you that www.big-fish.co.uk and www.blue-skies.com are shining beacons.
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